On-line Presence

This is the initial page for Enter Shikiar's website. Here you can see that they instantly promote the sale of tickets by giving a link on the first page before entering the proper website. There is also advertising here for their new album "A Flash of Colour", giving a link to buy the CD as well as a final link for North America where they also have a big following.

Once clicking "Enter Site" you get taken to their homepage, which has all the useful banner links such as videos, photos, shows and merch. Clinking "links" takes you to petitions they support, their photographers and other links such as shirt design and ticket buying websites. The website contains no banners or pop-ups showing that the band are established enough to not have to resort to getting funding off their website. The website also doesn't have any dead ends as all the navigational links remain at the top. When searching "Enter Shikari" into Google, this is the first website that comes up showing that they have search engine optimisation. There's also a forum page where you can share experiences that you've had of Enter Shikari, there's even a forum title of "website issues" which is mainly issues involving merchandise. The refresh time is fast and the website is full of content as well as being brightly coloured, attracting the viewer even more.In general, a reasonably good website (however, lacking the media kit, making hard work for myself!)

Enter Shikari . (2011). Available: www.entershikari.com/home. Last accessed 13th February 2012.

When typing "crufts" into google, there are two sponsored links at the top whereas with Enter Shikari there were none. The first of the sponsored links is to the crufts website, but to buy tickets for the event. The second sponsored link is for "london pet show" which seems relevant for the search. After the sponsored links then comes the crufts website which takes you to their homepage rather than ticket page.

The first thing you see is there homepage, which is instantly advertising the event in march. In the print screen, you can see that the first page is just all advertising for the event, even showing a count down of how long left until it starts. This shows that they've started their proper advertising for the event now that it's the build-up. The website has all the banner links for easy navigation however the website itself is not very visually appealing (in my own opinion). Again it's hard to find a dead end on the website due to the navigational bar at the top. Ticket office is the second link on the banner, making it as easy as possible to buy tickets for the event. The only thing that i've found the least useful is the "press centre". Here, you'd expect to find an easy access route to their media kit, however i'm still having issues in even finding one for the event in general, let alone on their website. (Once found there will be a post about it!) When i remembered I needed to check the refresh time, my internet started playing up, so for me the refresh time is moderately slow, this however also could be due to the text-rich design of the website. 

The Kennel Club. (2011). Available: http://www.crufts.org.uk/. Last accessed 13th February 2012.