Sponsorship

Here is a simple definition of sponsorship: "Supporting an event, activity or organisation by providing money or other resources that is of value to the sponsored event. This is usually in return for advertising space at the event or as part of the publicity for the event." Tutor2u.net 

Crufts has been sponsored by many different companys in the past, and are still sponsored by some of them. For example, Crufts has been partnered with Samsung since 1993. There other major sponsors are:

• Ekanuba (a dog food company)
• Argria (pet insurance)
• Royal Canin 
• Arden Grange (another pet food manufaturer)
• Lathams (another dog food company!)
• Pro Plan (you guessed it, dog food)
• R & L Pet Products Ltd
• Vet-Medic Pharmacy

On looking at the sponsorship I've also finally found some sort of target audience for Crufts! On the sponsorship page (where crufts are trying to make companies want to sponsor them) it mentions this phrase: "The audience in 2011 reached 138,000 dog loving visitors, and three quarters of them are the lucrative ABC1 female demographic with an average household income of £39,253."

Enter Shikari, being a relatively small band and this not being a magazine tour (ie kerrang! tour or relentless..) does not have any sponsors.

Crufts. (2012). Sponsors. Available: http://www.crufts.org.uk/sponsors. Last accessed 3rd March 2012.


Tutor2u. (2011). Promotion - Sponsorship. Available: http://tutor2u.net/business/marketing/promotion_sponsorship.asp. Last accessed 7th March 2012.