Public Relations

Public relations is used to build mutually beneficial relationships with stakeholders and consumers. (Bowdin et al) However, in some cases you can get bad PR.


Oh no! PETA have started again with some nasty PR for Crufts! 

PETA have decided, once again, that now the event is coming up that they should make people aware with some nasty publicity with an old fashioned "freak show" styled poster. Activists are planning on giving this flyer out to people about to walk into the event, stating that the kennel club would rather "keep quiet" the fact that they supposedly inbreed most of their pets, making them genetically bred for their "looks rather than for health, welfare or temperament"

Matt. (2012). New PETNew PETA ‘Freak Show’ Ad Shines the Spotlight on Crufts A ‘Freak Show’ Ad Shines the Spotlight on Crufts . Available: http://blog.peta.org.uk/2012/02/new-peta-freak-show-ad-shines-the-spotlight-on-crufts/. Last accessed 5th March 2012.


Bowdin, G (2011). Events Management. 3rd ed. Oxford: Elsevier. p428.