Here's a little snap shot showing you how popular Enter Shikari are. This is their facebook, as you can see they have 509,039 people that have liked their page, this means anything they say about new tours or new albums/merch etc gets put out to over half a million people worldwide.
This is the top banner from their twitter page. 67,388 followers isnt quite the same as the half a million they have on facebook, however, that's still 67,388 people to talk to, not mentioning if any of their tweets get retweeted resulting in more people being able to see them. Enter Shikari effectively use both social media websites to keep fans excited and in the know of anything that's going on with the band, this could be a reason why they have such a loyal fan base.
Then we look at Crufts..
Here you can see that Crufts definitely has a smaller following than Enter Shikari. When I first saw the amount of likes I wondered if that was even enough to fill the event, but it is so don't worry! (The arena can seat 12,500.) However, it's currently only a week until the event is over and tickets haven't sold out.
This is the only crufts twitter account i could find, it's the radio station for Crufts, however that isn't even happening this year! "Unfortunately there won't be a Crufts FM this year. We hope to be back next year. Good luck to everyone going to Crufts & have fun," is their most recent tweet. This leads to some assumptions that the event may not be as big this year. It also shows that Crufts haven't put as much effort in with marketing and making their event really popular this year. Furthermore, the radio station being the only available twitter page for crufts shows that they are not fully utilising the social media side of marketing.
The NEC Group. (2012). Planning an event. Available: http://www.lgarena.co.uk/planninganevent/concert. Last accessed 4th
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